Posted by: Adam Graham | May 15, 2008

Fixing the Republican Brand

Over at his blog, Governor Mike Huckabee has opened a discussion:

Last night was a reminder of what a tough year this will be for Republicans. The loss of the Congressional seat in Mississippi was tough. We had a great candidate, but the Democrat very effectively ran as a pro life, pro 2nd amendment conservative. I’m convinced that for the GOP to have wins this year we have to focus on specific issues and not party building (for us) or party bashing (against them).

What do you think the GOP needs to do to reverse the slide in support and start winning elections?

Huckabee in his MSNBC election analysis hit the nail on the head when he said the Republican Brand was damaged nationwide. I asked my wife, who is the less partisan of the two of us, what the Republicans had to do.

Her answers included: 1) Following through on commitments, 2) having a platform that means something, and 3) honesty.  Those are good starts. Here are my thoughts:

1) Get Serious With People

A lot of Republican leaders could care less about the rights of the unborn, the future of social security, or any of the issues that they pretend to care about. They’re pandering to our fears and making promises they have no intention of keeping. They’ll say anything to get elected. We need Republican leaders who actually believe in the principles of Republican power. Too many of our Republican leaders in Washington are just hungry to hang onto their own power and have no principles.’

People are getting sick of it and what’s killing us is a Republican leadership in Washington that at its core things Republicanism is about lower marginal tax rates and blowing up terrorists.

2) Deal With Tough Issues

Continuing to run up deficits while not addressing entitlements is idiotic. It’s time to address it.  Also, we have to have Republicans who aren’t afraid to drill in ANWR and solve the energy crisis. We have to get serious about taking care of the budget and reducing spending. What we had in a Republican Congress and a Republican White House included Tom DeLay’s inane statement that government was cut back as much as it could be.

3) Persuade the American People

When you have a vision, the thing to do is to persuade people of that vision to make the case. Republicans can be divided into two classes: 1) Those that pander to voters and accommodate them at their lowest and least, 2) those that echo around ideas in columns, preaching to the choir. Republicans have to learn to educate and make their case to ordinary Americans particularly in the middle class.

4) Republicans Must Admit Error and Protect Us From the GOP Errors

When I was younger when the GOP took power, I thought term limits was a poor idea. (After all, we’d term limit the good Congressmen as well as the bad ones) and the Balanced Budget Amendment was a nice idea, but not essential. After all, with Republicans in power, why would there be a problem balancing the budget? Oh, if I knew then what I know now.

 Fundamentally, term limits, a balanced budget Amendment, and a line item veto are vital tools, not secondary mechanisms. Republicans should advocate this reform agenda up front and center. What we’ve learned is that the best of party platforms will not protect a political party from the corrosive force of arrogance of power.

I’d advocate a term limit of two 6-year terms for the Senate and four 2-year terms for the House. The longer members of Congress, the more they’re likely to think of their constituents as them and the government as us. Also, the less likely they’ll be focused on doing what’s right and the more they’ll be focused on building a legacy.

I’d favor requiring a Constitutional Amendment to balance the budget and for line item vetoes. We need to honestly admit that we have human weaknesses and we need to check those weaknesses lest they destroy the country.

In the comic books, Superman gave Batman a piece of Kryptonite because he knew the dangers his power could pose to those around him. Republicans should reach the same realization.

Doug Ross has some more policy suggestions that I’d wholeheartedly endorse.

Responses

Very well said. As far as I’m concerned, the Republican Party lost its credibility about the time we went from “Character Counts” to Gingrich as Speaker. It’s never won it back.

This kind of action would go a long way toward restoring some of that credibility.

One of the odd things about Huckabee’s race was this: he was the restoration to the republican brand that the brand did not want.

You see, the current brand didn’t like the new look. It was used to it’s divisive, tough tone; Huckabee is compassionate. It was used to frightening talking points about the same old in the same old way; Huckabee used compassionate rationale (yikes!) in support of reforming the tax code (nice–in theory) with the fair tax (yikes!). He used fresh talking points to support reforming education (not GOP land, bud) with music and the arts (ahhh!!). He talked about obesity (hey! only democrats exercise!); what he talked about, how he talked, why he believed and what he believed were not products of the GOP printing shop.

Huckabee was the new brand — the better brand. I could get anyone — I mean anyone — to like Mike. Think for a moment about who would not find appeal with Huckabee. I thought for a long time and could think of no one. On every issue, Huckabee appealed to people.

You only needed to be human to be a Huckabee supporter.

An atheist who loves classic rock? Huckabee.
A dedicated highschool teacher? Huckabee and his education record and vision.
Work out a lot? Huckabee and his own story, his reduction of obesity in Arkansas.
A CEO? Huckabee’s fairtax.
Working class dad? Huckabee life story and the fairtax.
Independent? Huckabee’s vertical politics.

I mean, I converted about half of my work easily.

But anyway. I can understand the concern that the establishment had over Mike Huckabee. The light is painful when you live in the dark. I was, at first, shocked by Huckabee myself.

Mike Huckabee

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